Please do not freak out. I know that reading sales books on vacation is far from ideal. Would probably be way more fun to deep dive in some Jo Nesbo crime novel or check out Carlos Ruiz Zafon’s latest book The Labyrinth of Spirits. Those are definitely a better match to sandy beaches lay-outs. But you may have some time to kill in the plane while you have not totally disconnected yet. Maybe it is the right time to catch up with your learning that is left behind due to the recent work load. Perhaps you feel like you have gaps that you need to fill in and questions that you must answer. The books I recommend are fab. Some of them are master-pieces that pioneered and shaped up sales for decades. Some others are in the edge of today’s sales research. But all of them have one common denominator: they are sales books that are worth reading.

• SPIN Selling
• Major Account Sales Strategy
• The Challenger Sale
• The Challenger Customer
• Three Value Conversations
• Conversations that Win the Complex Sale

Happy summer reading