Summer vacation stories

by George Pastidis

Most often we choose to share negative customer service experiences. Don’t we? We tend to talk about bad things that happened to us. Probably this way we channel out our anger and that makes us feel a little better. I do that. Similarly often though, I like sharing good customer service experiences. A month ago, I visited Andros island with my family. read more…

What is a Target Persona and Why Do I Need One?

Brittany Ransonet in the CENTER FOR SALES STRATEGY BLOG explains why and how we should target better our sales and marketing activity

There’s a great line from the hit show Friends that strikes me as appropriate to any discussion of target personas. If you’re a fan, you may remember when the whole gang goes to Barbados in one of the later seasons, and Joey meets someone who doesn’t own a TV. Dumbfounded, he says: “You don’t own a TV? What’s all your furniture pointed at?” read more…

Summer is here and we are ready for holidays. Are we?

Having a first, quick view of things, we could reply: Ready!

It is very possible that we had a fabulous first half and we are on target. July is probably not the best month to go after customers. After all, customers had a rough first half too and we all deserve to chill out a little. Some of them are already on holidays and we make our summer plans too, being in a big dilemma among Sardinia, Corsica and Santorini. Only 3 weeks left and August will come and we will hit the road!! read more…

This is…

This is an effort to communicate with good friends, old customers, partners and colleagues.
This is an open and sincere effort to express my thoughts and feelings and exchange valuable insights about sales that I love and I am dedicated to.
This is nothing but an effort to talk and breath sales.

After all, No Sales…No Business…

George Pastidis
Paris, 20 June, 2014