What is a Target Persona and Why Do I Need One?

Brittany Ransonet in the CENTER FOR SALES STRATEGY BLOG explains why and how we should target better our sales and marketing activity

There’s a great line from the hit show Friends that strikes me as appropriate to any discussion of target personas. If you’re a fan, you may remember when the whole gang goes to Barbados in one of the later seasons, and Joey meets someone who doesn’t own a TV. Dumbfounded, he says: “You don’t own a TV? What’s all your furniture pointed at?” read more…

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