Solution Selling or Insight Selling?

by George Pastidis

We read every day interesting articles in reputable sources, explaining the differences and similarities of Solution and Insight Selling. Back in 2012, Harvard Business Review published an article with title “The end of solution sales” and Forbes had two years ago an article entitled “Insight Selling is the new Solution Selling” read more…

Grab your customer’s attention

by George Pastidis

One of my favorite authors is the crime novelist Jo Nesbo whose I must have read every book he has written. When he released his last book “The Kingdom”, I got it on my kindle right away. I made some time to start reading it about a month ago. This book though was going unexpectedly slow and so was going my reading. Had quite a hard time to engage in. Three weeks later, I had gone through 15% of the book and I was still bored to death. I got in touch with a friend who is also a Nesbo fan and I knew he had read it already to understand if it gets any better. His answer was: Yes, it does get better but slowly. I gave it another good chance but when I was 25% through being totally disengaged still, I gave up read more…