by George Pastidis

It’s been identified in every single study on sales and negotiations. Questions help big time. But there’s a particular question that I personally really adore. The Why question. I’m pretty sure that if Ridyard Kipling (who wrote the poem ‘I keep six honest serving men’, speaking about the what, why, when, how, where and who questions) was in sales, his favorite man would have been the Why. This is an all-weather behavior read more…