If you’ve reflected in past year about why Sales and Marketing do need Artificial Intelligence(AI), then my guess is you’re not alone. Having thoughts on what type of AI is most suitable and what AI goals to pursue is kind of expected– since AI has gained popularity, is changing the way we sell things and helps business to keep a competitive edge. Many questions have been bugging us. I have the luxury to hear hosting today my dear colleague and subject matter expert in this field Andreas Mansson, Marketing & Communication Data & CRM Director Ericsson, has many answers in his insightful article below: read more…