by George Pastidis

Social media is a powerful tool for sellers. They get to know better and easier their prospects. They understand their customers’ organizations in general and the individuals in particular. They see what they like, what subject they’re active about, whom they connect with, their opinions and appetite for business, how they like to engage with people. Social media can warm up your cold calls. But social media is another double-edged sword that if you don’t use right, it can hurt you big time read more…