by George Pastidis

Mobile World Congress (MWC2022) in Barcelona is still in progress as I write to you. This is perhaps the most important telecom event every year and this time is of particular importance because Covid blew the events of the last two years. Helping a colleague to prepare for that, I realized that the key challenge for people sitting at an exhibition stand is to have a quick interaction and in no more than one minute time, pitch their potential customers passing by and browsing, grab their attention, engage with them, get them commit time, stay longer, see “what’s in it” for them, attending a detailed presentation or some demo there read more