Trick-or-Treat: Sales 101

by George Pastidis

I did not get to live in the States when I was a kid that Halloween was always big. And back then, in Europe and in Greece in particular that I grew up, it was not among the known or popular customs. Things are changing fast though. The movie industry and internet has closed the gaps between different countries and cultures and today we see Halloween parties and Trick-or-Treaters everywhere. Trick-or-Treat, what an amazing Sales 101 course! You learn so much there. read more…

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