by George Pastidis

I have many times bumped into sales trainers who although they have some superb sales experience, they do a lousy job. I have many times seen sales trainers who carry a huge collection of brilliant war stories related to their past won deals, being unable to run a proper sales training. I have many times seen trainees leaving a session where a sales trainer impressed them with the show that he put on and the practical examples he shared but it’s impossible to adopt the suggested new behaviors and bring the necessary business impact read more…