Why sales trainings should be research based

by George Pastidis

I have many times bumped into sales trainers who although they have some superb sales experience, they do a lousy job. I have many times seen sales trainers who carry a huge collection of brilliant war stories related to their past won deals, being unable to run a proper sales training. I have many times seen trainees leaving a session where a sales trainer impressed them with the show that he put on and the practical examples he shared but it’s impossible to adopt the suggested new behaviors and bring the necessary business impact read more…

What it takes to succeed in technology sales?

by George Pastidis

A good friend asked me last week to meet up with and guide a bit her daughter who’s interested in pursuing a sales career in technology after she’s done with her graduate business studies. I was expecting to meet a kid who doesn’t really know what she’s looking for and I was taken aback by the maturity of a young lady who asked to know what she needs to work and develop on for enabling himself to succeed in technology sales read more…