Can we turn the Sellers & CRM relationship to a love story with happy end?

by George Pastidis

Who loves you baby?”  That was the favorite line of Kojak, performed by the famous Telly Savalas. Kojak loved asking this rhetoric question to good looking girls, for answering right away himself “I love ya baby, I love ya”. Well, no seller will ever tell Kojak’s line to CRM. Because no seller loves CRM. Because sales people dislike CRM big time. But why? Why sales people can’t stand something made for helping them? Why the typical picture in most of the sales organizations when it comes to CRM tools, is lack of engagement, not sufficient data input, outdated entries and seniors that are supposed to sponsor it being the lowest contributors? Why? read more…

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