What is a Target Persona and Why Do I Need One?

Brittany Ransonet in the CENTER FOR SALES STRATEGY BLOG explains why and how we should target better our sales and marketing activity

There’s a great line from the hit show Friends that strikes me as appropriate to any discussion of target personas. If you’re a fan, you may remember when the whole gang goes to Barbados in one of the later seasons, and Joey meets someone who doesn’t own a TV. Dumbfounded, he says: “You don’t own a TV? What’s all your furniture pointed at?” read more…


Summer is here and we are ready for holidays. Are we?

Having a first, quick view of things, we could reply: Ready!

It is very possible that we had a fabulous first half and we are on target. July is probably not the best month to go after customers. After all, customers had a rough first half too and we all deserve to chill out a little. Some of them are already on holidays and we make our summer plans too, being in a big dilemma among Sardinia, Corsica and Santorini. Only 3 weeks left and August will come and we will hit the road!! read more…